22 January 2026
In November, The Shared Narrative launched as a cultural brand partnerships agency created to help brands connect more meaningfully with the ideas, voices, and stories shaping culture today.
It works with partners to create bespoke, end-to-end events and campaigns. From shaping the initial concept and securing the right talent through to delivery, content capture, and amplification, creating intentional and creatively ambitious collaborations.
Operating at the intersection of talent, ideas, and live experience, The Shared Narrative connects brands with voices audiences already trust and shapes storytelling moments that feel natural rather than transactional. Backed by Fane Group’s global expertise in producing world-class live events and long-standing relationships with leading figures across culture, entertainment, and public life, the agency turns partnerships into cultural moments with lasting impact.
“The launch of The Shared Narrative marks an exciting step forward for us, creating a strong platform to deepen our work with existing partners and deliver an even more integrated, meaningful offering for brands.
Backed by the Fane Group’s market-leading expertise in the curation and production of ‘In Conversation With’ events, and supported by a team of specialists in brand partnerships, talent management, and representation, we’re uniquely positioned to shape what comes next. We’re incredibly excited about the opportunities ahead.” said Elliott Brough (Brand Partnerships Director, The Shared Narrative)
A strong example of The Shared Narrative’s approach in practice has been the continued growth of its partnership with O2. Across 2025 the team delivered a wide-ranging programme of Priority events featuring voices including Nigella Lawson, Amelia Dimoldenberg, Louis Theroux, Elizabeth Day, and Ashley Walters, alongside an immersive gaming activation for Baldur’s Gate 3. The partnership extended into the festive season with a special Christmas Quiz hosted by Richard Osman and Alexander Armstrong, offering Priority members a distinctive, live experience anchored by two of the UK’s most recognisable broadcasters.
Each activation was shaped around a cultural idea, and aligned brand intent with audience experience through thoughtful delivery.
Looking ahead to 2026 and beyond, The Shared Narrative offers partners a more connected way of working with the Fane Group, bringing strategy, storytelling, and live experience together to create culturally relevant work that resonates long after the moment itself.
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