13 October 2025
Fane Group and Performance Insights have signed an exclusive three-year agreement to bring the very best in talent from the pinnacle of world motorsport to public shows in key markets, including the UK and Australia.
The newly announced partnership builds on recently announced tours with iconic Formula 1 names such as David Coulthard, Mika Häkkinen, and Damon Hill, that are already generating buzz and excitement among fans of the sport.
Coulthard and Häkkinen’s forthcoming tour takes in seven cities around the United Kingdom and Republic of Ireland from 22-28 September, and seven cities in Australia and New Zealand in 2026 (1-11 March).
The pair will be reigniting a partnership made famous by their six years racing together at McLaren. Coulthard, twice winner of both the British and Monaco Grands Prix, will join two-time World Champion Häkkinen on stage, hosted by Channel 4 F1 presenter Steve Jones.
January will see Damon Hill, the 1996 Formula 1 World Champion, undertake a seven-city UK tour hosted by Formula 1 broadcaster and host Tom Clarkson. Hill’s tour comes in the wake of the acclaimed documentary ‘Hill’, the definitive portrait of his career in Formula 1.
Fane Group has already worked with Performance Insights on a hugely successful Australian tour for Guenther Steiner and the company has upcoming events with Zak Brown and Susie and Toto Wolff this Autumn.
“From Andy Murray to Stuart Broad, some of the best public events the Fane Group has worked on have been in the sporting world and to now extend that into F1 is a thrilling prospect. Mark Gallagher and the Performance Insights team are the best at what they do and we couldn’t be more excited at what’s to come.” said Alex Fane, founder and Managing Director of Fane Group.
“We are delighted to be working with Fane Group in bringing some of the best-known names in Formula 1 together with their fans in a really intimate and engaged format,” said Mark Gallagher, founder of Performance Insights. “While our focus has traditionally been on working with corporate clients and events, the opportunity to access Fane’s expertise in staging expertly curated events in front of tens of thousands of fans really appealed. We will also be working to raise funds for charities selected by the talents we work with, adding an important dimension to these events.”
About Fane
Fane connects you with the most exciting names in culture and entertainment. Whether it’s a book tour, live podcast, or engaging Q&A, Fane offers exclusive access to bestselling authors, cultural icons and emerging talent – in person and online.
From intimate theatre settings to large-scale tours, we curate, produce and promote live shows, bringing you closer to the people you love, and creating lasting experiences that tap into the conversations of the moment.
Fane is trusted for its distinctive and dynamic programming, offering something for everyone. Highlights include Miriam Margolyes, Cher, Andy Murray, Trevor Noah, Dolly Alderton, Tom Hanks, Rebecca Yarros, Nigella Lawson, Candice Brathwaite, Rory Stewart, Dame Judi Dench, Bernie Sanders, Sir Grayson Perry, Margaret Atwood and Alice Oseman.
Since launching in 2017, Fane has grown into an industry leader with a global operation. With offices in London and Sydney, Fane events reach audiences in Europe, Australia, USA, Canada and New Zealand. Find out more at fane.co.uk, fane.com.au or @faneproductions.
About Performance Insights
Performance Insights brings expert content from the world of Formula 1 motor racing into corporate, public and media events worldwide. Working in collaboration with agencies, event management companies and end clients, we have built a carefully selected portfolio of speakers and talent who offer unique perspectives from inside the world’s most high-technology sport.
Our network includes drivers, team principals, technical leaders, data scientists and performance coaches, giving audiences rare access to first-hand experience at the pinnacle of motorsport. Their expertise spans topics including high-performance leadership, teamwork, data-driven decision making, risk management, innovation and continuous improvement – all tailored to engage, educate and inspire.
From conferences, meetings and exhibitions through to webinars and podcasts, we have delivered impactful content across every event format. Since launching in 2012, Performance Insights has brought Formula 1 expertise to audiences in Europe, the Americas, the Gulf, Africa and the Asia-Pacific region.
Find out more at www.performanceinsights.co.uk or @P1nsights.
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