Fane and O2 Priority Announce New Partnership
We are thrilled to announce a landmark partnership between Fane and O2 Priority, bringing together two brands committed to delivering extraordinary live and on-demand experiences to passionate audiences across the UK.
Through this collaboration, O2 becomes an Official Partner of Fane, and the Exclusive Telco and Loyalty Partner, marking a major step in expanding access to Fane’s unique programme of live events, talks, and digital content.
“Partnering with O2 Priority is an incredibly exciting moment for us. With our expertise in curating thought-provoking and culturally rich experiences, and O2’s outstanding reach and innovation in loyalty, we’re able to create something truly special for millions of customers. It’s the perfect alignment of creativity and community.” Elliott Brough, Head of Partnerships FANE Group.
Priority Access to Live Experiences
This partnership ensures O2 and Virgin Media customers are first in line for Fane’s most talked about live events. From intimate evenings with world-class authors and thinkers to bold, original conversations with cultural icons, O2 Priority members will enjoy exclusive pre-sale access across Fane’s nationwide tour schedule.
Access is made simple through a dedicated landing page at fane.co.uk/o2-priority, with passwords available via the Priority app—making it easier than ever for audiences to connect with the moments that matter.
On-Demand, On Your Terms
Beyond the stage, Fane is also proud to offer O2 customers exclusive access to a curated selection of on-demand content. Each month, a handpicked lineup of digital programming—from headline talks to memorable interviews—is made available via our Priority portal.
It’s the perfect way for audiences to catch up on standout Fane moments or discover new ones from the comfort of their homes.
Exclusive Events at The O2 Blueroom
As part of this collaboration, Fane will curate a series of bespoke events at The O2 Blueroom—a premium, 300-capacity venue reserved for O2’s most loyal customers.
These exclusive experiences, led by the Fane Speakers division, feature household names in intimate settings. The series launched with a sold-out evening with Nigella Lawson, and continues with Louis Theroux in conversation with Amelia Dimoldenberg.
Keep your eyes peeled for more information!
Each event blends Fane’s signature “In Conversation” style with live Q&As, meet-and-greets, photo opportunities and more—offering Priority members unprecedented access to their favourite stars.
Bespoke Event Opportunities and Brand Integration
The partnership also allows for the creation of exclusive, O2-branded events. These events offer a blank canvas for immersive customer experiences, with opportunities for venue activation, meet-and-greets, curated merchandise, and more—all tailored to elevate the customer journey and bring the O2 brand to life.
By working together, Fane and O2 are delivering a series of premium events that fuse storytelling, creativity, and meaningful engagement.
United by a passion for innovation, audience-first thinking, and bold storytelling, Fane and O2 Priority are redefining what meaningful cultural partnerships can be—combining Fane’s curatorial expertise with O2’s commitment to delivering fresh, unforgettable experiences for their loyal customers.
Top of Form
At the heart of this partnership is a shared mission: to connect audiences with the people and ideas shaping culture today.