The Bookseller Comment: Alex Fane on ‘A Wider Audience’

“If Margaret Atwood could sell out a bookshop signing, why couldn’t she do events in 2,000-seat venues across the country?”

How are the Fane Group challenging the traditional model of book events? CEO Alex Fane discusses the company’s business strategy and success in reaching an untapped demographic of readers in this fascinating comment piece on The Bookseller.

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