Fane for Business marks one year with new Head of Speaker Bureau
● Fane’s B2B arm celebrates one year of business with new hire, Scarlet Mckeown
● First year of corporate events generates 20,000 book sales and £250,000 in author fees
● Fane for Business Director Jonathan Philips looking to expand Fane for Business contracts in the UK and internationally
Fane for Business, Fane’s B2B events production arm, today celebrates one year since launching. Spearheaded by Jonathan Phillips, the Fane for Business team specialises in spoken word events and helps drive book sales to non-consumer audiences. It offers corporations access to leading authors, event production and corporate memberships to Fane Live.
Over the past 12 months, Fane for Business has delivered author events for over 40 different businesses ranging from Ralph Lauren and Lego to Meta and Selfridges. Highlights include: book events with Stanley Tucci at Google and Meta; Mo Gawdat and Elizabeth Day at Snapchat; Maria Ressa at Goldman Sachs, and 12 bespoke author events – including Nicola Rollock, Travis Alabanza and Pragya Agarwal – for Baillie Gifford’s Beyond Words festival. Corporate events offer publishers an excellent opportunity to drive additional orders. Year one has seen Fane for Business sell over 20,000 books and generate over £250,000 in author fees.
The one-year anniversary coincides with a new hire in Scarlet Mckeown, previously Account Manager at Speakers Corner, who becomes Head of Speaker Bureau as of 10th July, a new role created for Fane for Business. Mckeown will lead on all Speaker Bureau business, continuing to build on the success of the proposition, its overall direction and its marketing plans, both in the UK and internationally. She will work closely with publishers to maximise corporate book buying opportunities for key authors. Meanwhile, Mckeown’s hire will free Phillips up to pursue wider event services contracts, both in the UK and internationally.
Scarlet Mckeown, Head of Speaker Bureau at Fane for Business, adds “I am thrilled to be joining Fane for Business as Head of their fast-growing Speaker Bureau. As a full-service event agency with years of experience and industry knowledge, as well as close ties to the publishing industry, Fane for Business brings a truly unique offering to the corporate speaking world and I am excited to see this grow and develop.”
Jonathan Phillips, Director, Fane for Business, comments “The appetite from the corporate world for curated access to author experts, household names and world class events remains strong. It has been fantastic to witness our rapid growth in this space over the last 12 months.
We’re delighted Scarlet will be joining the team in July to further bolster our proposition and expertise in this space.”
For more information about Fane for Business, please visit forbusiness.fane.co.uk.
For more information, please contact Tessa Deterding at Riot Communications tessa@riotcommunications.com / 07888 668 953
Notes to editors:
● About Fane for Business
Fane For Business is a B2B events production company specialising in spoken word events. They are experts in connecting organisations with the most exciting names in culture, business and entertainment. Fane for Business offers a wide range of services: the team provides organisations with an inspiring speaker, an experienced production team to manage and livestream events from their state-of-the-art studio, a new way to engage with an organisation’s in-house teams or client base, or an entirely bespoke corporate partnership or sponsorship package.
Through their Author Speaker Bureau, market-leading Event Services and innovative Corporate Memberships and Subscriptions, Fane for Business has established itself as the partner of choice for corporate partners across the globe.
● About Fane Productions
Fane is a leader in the production and curation of spoken word events, bringing the most exciting names in culture and entertainment to audiences around the world.
Founded to provide a platform where established and emerging talent can promote their work, the company is renowned for creating unique, dynamic events that tap into the conversations of the moment.
Established as the partner of choice for publishers, authors and podcasters in the UK and internationally, Fane continues to diversify. It has expanded its high-quality offer to include LoveMyRead: the UK’s best book subscription service, Fane for Business – connecting world-class authors and first-rate event services with global corporate clients – and a distribution hub for books and merchandise, complementing its existing hybrid events programme and Fane TV app.
Fane prides itself on delivering a line-up that offers something for everyone and can be accessed by anyone, anywhere. Highlights from its 2022 hybrid events programme have included over 70 dates at venues across the UK for astronaut Tim Peake, Candice Carty-Williams’s book launch at Peckham Plex, live recordings for Elizabeth Day’s hit podcast How To Fail, 20 tour dates with Graham Norton to celebrate his new novel, and an unmissable opportunity to spend an evening with Dame Judi Dench. Highlights from its online programme included Viola Davis, Nigel Slater, Malala Yousafzai, Matthew McConaughey, Brit Bennett & Okechukwu Nzelu, and Madeline Miller. Outside of the UK, Fane has offices in Sydney and operates in the USA, Europe, Canada, Australia, and New Zealand.