Fane expands partnership with Jacaranda in 2023

Fane, a leader in the production and curation of spoken word events, todayannounces its expanded partnership with Jacaranda, an award-winning, diverse-owned independent publisher and bookseller.

 

Jacaranda is dedicated to promoting and celebrating brilliant diverse literature and ideas.  Since 2014, Jacaranda has published over 70 books, including the works of multiple award-winners Irenosen Okojie, Fiston Mwanza Mujila, Bernice L. McFadden, and Shola von Reinhold. In 2020, it achieved a publishing industry first when – through its TwentyIn2020 campaign – it became the first UK publisher to release 20 titles by 20 Black British writers in one year. To pay homage to the campaign, Fane produced an online festival in December 2020 featuring seven events, with a portion of the profits donated to the Black Cultural Archives (BCA).

 

Over the course of 2023, will amplify key Jacaranda titles through a mixture of events – both consumer andcorporate – and direct-to-consumer offerings. This will include three in-person and four online eventsand theinclusion of Jacaranda titles in Fane’s book subscription package, LoveMyRead, with themed boxes provided to mark Windrush Day in June and Black History Month in October. Further marketing support for events will be supplied byanother Fane partner, Dark Matter, a specialist marketing agency dedicated to creating campaigns that are fully immersed in the Black British experience today. Updates on Jacaranda authors and publications will also be featured monthly in Fane’s newsletter, which goes out to a subscription base of over 120,000. Full details of the events can be found below.

 

This partnership is the latest in a series of creative collaborations introduced by Fane to improve representation of and engagement with underrepresented groups in its programming and book subscription services. As well as working with Jacaranda and Dark Matter, Fane has an established partnership with Dialogue Books, a publisher that shines a spotlight on stories for, about and by readers from the LGBTQI+, disability, working class and BAME communities.It has also used its book subscription service LoveMyRead to establish partnerships with Rebel Girls and Knights Of, who each curated a children’s list for LoveMyRead’s autumn 2022 programme.

 

Serena Brett, Producer at Fane, said:

“We are delighted to be officially partnering with Jacaranda this year, in the year of their 10th anniversary. We have long admired their work and feel that our ethos and aims are perfectly matched, especially in our attitudes to challenging the status quo. The partnership spans the breadth of Fane’s offering, comprising of live and hybrid events, online shows, Fane for Business, LoveMyRead, production services, and marketing support. This partnership will support Jacaranda’s publications in unique and creative ways calling on all areas of Fane’s business and help to amplify the voices, stories, and experiences of all marginalised groups.”

 

Jazzmine Breary, COO at Jacaranda, added:

“Following our first collaboration on our TwentyIn2020 campaign, we are thrilled to be working withFaneagain on some of our key titles for 2023. This new aspect of our relationship will see us expand our relationship to wider areas of the Fane offeringhelping our books to reach a wider, and increasingly diverse audience.”

 

Further details on Fane’s work with venues, publishers, community groups, charities and outreach organisations, can be found here, in its Accountability Charter, which sets out the company’s commitments around ED&I. Launched in 2021, the Charter outlines Fane’s commitments across three key pillars of the business: Audience Development, Creative Partnerships, and Internal Practices and is updated regularly.

 

For more information, please contact Hedvig Lindstrom at Riot Communications

hedvig@riotcommunications.com / 07888 671 581

 

Notes to editors:

 

  • Titles highlighted through Fane x Jacaranda 2023 partnership:

 

In-person events

 

Online events

 

LoveMyRead subscription boxes

  • Bespoke Boxes:
    • A themed box to mark the launch of Finding Folkshore by Rachel Faturoti (April)
    • Windrush-themed box featuring Finding Home Alford and Howard Gardner (June)
    • Black History month-themed box featuring AQTO by Christian Adofo, Rui Da Silver, Zainab Kwaw-Swanzy, Tskenya-Sarah Frazer, Franklyn Addo, Sophia Tassew, Chanté Joseph, Tobi Kyeremateng(October: Black History Month)
  • About Fane Productions

Fane is a leader in the production and curation of spoken word events, bringing the most exciting names in culture and entertainment to audiences around the world. Founded to provide a platform where established and emerging talent can promote their work, the company is renowned for creating unique, dynamic events that tap into the conversations of the moment.

 

Established as the partner of choice for publishers, authors and podcasters in the UK and internationally, Fane continues to diversify. It has expanded its high-quality offer to include LoveMyRead: the UK’s best book subscription service, Fane for Business – connecting world-class authors and first-rate event services with global corporate clients – and a distribution hub for books and merchandise, complementing its existing hybrid events programme and Fane TV app.

 

Fane prides itself on delivering a line-up that offers something for everyone and can be accessed by anyone, anywhere. Highlights from its 2022 hybrid events programme have included over 70 dates at venues across the UK for astronaut Tim Peake, Candice Carty-Williams’s book launch at Peckham Plex, live recordings for Elizabeth Day’s hit podcast How To Fail, 20 tour dates for Graham Norton to celebrate his new novel, and a once-in-a-lifetime opportunity to spend an evening with Dame Judi Dench.

 

Highlights from its online programme included Viola Davis, Nigel Slater, Malala Yousafzai, Brit Bennett & Okechukwu Nzelu, and Madeline Miller. Outside of the UK, Fane has offices in Sydney and operates in the USA, Canada, Australia, and New Zealand. The current Fane line-up can be found here.

 

www.fane.co.uk

Twitter: @faneproductions

Instagram: @faneproductions

 

  • About Jacaranda

Jacaranda Books is an award-winning independent publisher. We are dedicated to

promoting and celebrating brilliant diverse literature. Since launching our first title in 2014,we have published 80+ titles by a raft of talented authors, including Anni Domingo, CherieDimaline, Stanley J Browne and Shola von Reinhold.

 

In 2019 Jacaranda won the LBF International Excellence Award for Inclusivity in Publishing,and was named Small Press of the Year at the British Book Awards the following year. In thatlandmark year, we launched #TwentyIn2020: an unprecedented initiative to publish 20 titlesby 20 Black British writers in a single year. That same year, we also co-launched the#InclusiveIndies campaign as a response to the impact of Covid-19 on publishers likeourselves — raising over £100,000 that we were able to share with 12 other independentsmall presses.

 

In 2021, Jacaranda formed a historic partnership with Hachette UK, expanding our sales anddistribution to support the flourishing global market for readers of books by diverse voices.

 

Our ethos is simple — we are committed to publishing ground-breaking writing withadedication to creating space on the bookshelf for diverse ideas and writers.

 

www.jacarandabooks.co.uk

Twitter: @JacarandaBooks

Instagram: @jacarandabooks

 

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